![]() In the same way race drivers chase down the fastest lap times, Richard Mille is laser-focused on claiming technical records. When you look at the suspension arms of a Formula 1 car, it’s a mix of carbon and titanium, which is what we already use.” “The difficulty is that we already use a lot of the same materials that they do. “Our work with McLaren is always a true collaboration between their engineers and designers and ours,” says Malachard. The result was the RM 50-03 Tourbillon Split Seconds Chronograph Ultralight McLaren F1. Richard Mille’s debut collaboration with an automotive team was in 2016, when the brand signed a 10-year deal with McLaren-Honda. For instance, at the launch of the world’s thinnest watch this year, the RM UP-01 collaboration with Ferrari, which costs a cool €1.75 million (£1.5 million), one of the brand’s sales executives told me simply, ‘You cannot put a price on first.’” Mille’s revolutionary approach is to make the watch first without any regard for cost in the belief that there is always a market for record-breaking innovation and brain-spinning technical complexity. Richard has always said that a true luxury brand does not cut corners or make any compromises.” Traditionally, in the watch industry, designers and craftsmen are given a brief by the marketing department to create a watch that will retail at a certain price point in order to satisfy a particular segment of the market. “In Formula 1, it costs what it costs to win,” says Malachard. With a clear no-holds-barred, no-expense-spared strategy, the company has since become one of the most successful independent watch brands on the planet. Fast cars, planes and a love of all things mechanical is what inspired Mille, a former luxury industry executive, to found his namesake brand in 2001 as a kind of present to himself when turning the big five-oh.
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